What you'll learn
Overview
The Digital Marketing course is a short-term, skill-based program designed to teach practical online marketing techniques required for business promotion, job roles, and freelancing. This course focuses on social media marketing, content creation, basic ads concepts, and AI tools for smart marketing.
Eligibility
Students, job seekers, business owners, and working professionals from any background.
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Course Syllabus
Course Covers
🔹 Digital Marketing Basics
- Introduction to Digital Marketing
- Online business & brand promotion basics
🔹 Social Media Marketing
- Facebook & Instagram Marketing (Basics)
- Page creation & optimization
- Post planning & scheduling
- Audience understanding
🔹 Content Creation
- Marketing content writing basics
- Image & post design using Canva
- Hashtag & caption strategies
🔹 Online Advertising (Concept Level)
- Facebook & Instagram Ads overview
- Ad objectives & targeting basics
AI Syllabus (Included)
- Introduction to AI & ChatGPT for Marketing
- AI-assisted caption & content creation
- AI help for ad ideas & creatives
- AI tools for marketing planning
Practical Training
- Live social media page handling
- Canva design practice
- Content posting & analysis
- Mini digital marketing project
Career Opportunities
Digital Marketing Executive, Social Media Executive, Content Creator, Online Promotion Assistant, Freelance Marketer.